Record new users sign up to Bitcoin Well after popular YouTube feature

• Bitcoin Well announced it had signed up a record number of new users to its platform
• On March 27, 146 new users signed up, and the previous record was 101 new users earlier this month
• The Bitcoin Well team pointed to a tutorial video posted on YouTube by popular Bitcoin YouTuber “BTC Sessions” that featured the company
• Shares of Bitcoin Well last traded at $0.15

Non-custodial crypto business Bitcoin Well (TSXV:BTCW) announced it had signed up a record number of new users to its platform.

The Edmonton-based crypto company stated that on March 27, 146 new users signed up. The previous record was 101 new users earlier this month.

The cause of this newfound popularity and attention? The Bitcoin Well team pointed to a tutorial video posted on YouTube by popular Bitcoin YouTuber “BTC Sessions” that featured the company.

His video, which was posted to his 179,000-plus subscribers, has already brought in thousands of views. The company stressed this was not a paid post, but thanks to this specific success the team intends to work more closely with BTC Sessions in a formal partnership.

“Our Bitcoin Portal’s differentiator of Automatic Self Custody, where users maintain control of their bitcoin, is resonating within the bitcoin community,” Bitcoin Well’s founder and CEO, Adam O’Brien, said in an update. “Tutorial videos are likely one of the most efficient ways to simultaneously show off our unique differentiators and fast track a relationship with the viewer through the creator. I am very excited about this strategy. We believe that the Automatic Self Custody approach is the best way to buy bitcoin and are confident that we can highlight the benefits through tutorials like this.”

Bitcoin Well is engaged in the non-custodial fintech business, which aims to future-proof money by making bitcoin useful to people. The company’s segments include Bitcoin ATM business and its non-custodial bitcoin platform, the online Bitcoin portal.

Shares of Bitcoin Well (TSXV:BTCW) last traded at $0.15 and its stock price has risen 169.09 per cent since this time last year.

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